AI Prompts for Marketing
How to Get Better Results from These Prompts
Every prompt below includes variables in curly braces that you replace with your specific context. The more detail you provide in each variable, the better the output. “B2B SaaS targeting mid-market CFOs” produces better results than “business audience.”
After the first output, iterate. Ask the AI to adjust tone, expand a section, add statistics, or rewrite for a different channel. The first prompt gets you 80% of the way. The follow-up prompt gets you to publishable.
These prompts work with any major LLM: ChatGPT, Claude, Gemini, or ClickUp Brain. ClickUp Brain adds workspace context (your tasks, docs, and team data) which improves relevance for internal marketing operations.
When to Use AI Prompts vs Full Automation
Prompts are best for tasks that need human review: content drafts, campaign strategies, and competitive analyses. Automation is best for tasks that follow predictable rules: social post scheduling, UTM generation, and report distribution. Start with prompts to learn what AI does well for your team, then automate the workflows that produce consistent, reliable output.
How to AI Prompts for Marketing in 10 Steps
- 1 Generate a Blog Post Outline
- 2 Write an Email Nurture Sequence
- 3 Create Ad Copy Variations for A/B Testing
- 4 Build a Competitive Positioning Analysis
- 5 Draft a Campaign Brief
- 6 Generate SEO Meta Descriptions
- 7 Create a Quarterly Content Calendar
- 8 Write a Product Launch Email
- 9 Analyze Campaign Performance
- 10 Write Social Media Copy for a Launch
Generate a Blog Post Outline
You are a content strategist for {COMPANY_NAME}. Create a detailed blog post outline about {TOPIC} targeting {TARGET_AUDIENCE}. Requirements: - 5 to 7 H2 sections, each with a one-sentence summary of what it covers - Include a suggested title optimized for SEO with the keyword {PRIMARY_KEYWORD} - Note where to include statistics, examples, or expert quotes - Suggest 3 internal link opportunities to related content - Tone: {BRAND_VOICE} (e.g., authoritative but approachable) Output format: Numbered outline with section summaries.
Write an Email Nurture Sequence
You are an email marketing specialist. Create a {NUMBER_OF_EMAILS}-email nurture sequence for {COMPANY_NAME}. Audience: {AUDIENCE_DESCRIPTION} Goal: {CONVERSION_GOAL} (e.g., book a demo, start a free trial) Trigger: {ENTRY_TRIGGER} (e.g., downloaded whitepaper, attended webinar) For each email, provide: - Subject line (under 50 characters) - Preview text (under 90 characters) - Body copy (150 to 250 words) - CTA button text - Send timing (days after trigger) Tone: {BRAND_VOICE}. Never use "unlock" or "supercharge."
Create Ad Copy Variations for A/B Testing
You are a performance marketing copywriter. Write {NUMBER_OF_VARIATIONS} ad copy variations for {PLATFORM} (e.g., Google Ads, LinkedIn, Meta). Product: {PRODUCT_DESCRIPTION} Target audience: {AUDIENCE} Primary benefit: {KEY_BENEFIT} Character limits: Headline: {HEADLINE_LIMIT}, Description: {DESCRIPTION_LIMIT} For each variation, use a different angle: 1. Pain point focused 2. Benefit focused 3. Social proof focused 4. Urgency/scarcity focused Output format: Table with columns for Variation, Headline, Description, Angle.
Build a Competitive Positioning Analysis
You are a product marketing strategist. Create a competitive analysis for {COMPANY_NAME} against {COMPETITOR_1}, {COMPETITOR_2}, and {COMPETITOR_3}. Our product: {PRODUCT_DESCRIPTION} Our key differentiators: {DIFFERENTIATORS} For each competitor, provide: - Positioning statement (how they describe themselves) - Strengths (2 to 3 genuine advantages) - Weaknesses (2 to 3 real limitations) - Overlap with our product - How to position against them in a sales conversation Be honest about competitor strengths. Biased analysis is useless.
Draft a Campaign Brief
You are a marketing operations manager. Create a campaign brief for the following initiative. Campaign name: {CAMPAIGN_NAME} Objective: {OBJECTIVE} Target audience: {AUDIENCE} Channels: {CHANNELS} (e.g., email, social, paid search, content) Budget: {BUDGET} Timeline: {START_DATE} to {END_DATE} Key message: {CORE_MESSAGE} Include sections for: Objective and KPIs, Audience Definition, Channel Strategy, Content Requirements, Budget Allocation, Timeline with Milestones, Success Metrics, and Stakeholder Approvals Needed.
Generate SEO Meta Descriptions
You are an SEO specialist. Write meta descriptions for the following {NUMBER} pages. For each page, I will provide the URL, title, and primary keyword. {PAGE_LIST} Requirements per meta description: - 140 to 155 characters - Include the primary keyword naturally - Include a clear value proposition - End with an implicit or explicit CTA - Unique across all descriptions (no repeated phrases) Output format: Table with columns for URL, Primary Keyword, Meta Description, Character Count.
Create a Quarterly Content Calendar
You are a content marketing manager for {COMPANY_NAME}. Create a content calendar for {QUARTER} {YEAR}. Content types: {CONTENT_TYPES} (e.g., blog posts, case studies, webinars, social) Publishing cadence: {FREQUENCY} per week/month per type Target personas: {PERSONAS} Strategic themes for this quarter: {THEMES} Upcoming events or launches: {EVENTS} For each piece, include: Publish date, Content type, Title, Target keyword, Target persona, Funnel stage (awareness/consideration/decision), Owner. Output format: Table sorted by publish date.
Write a Product Launch Email
You are a product marketing writer for {COMPANY_NAME}. Write a product launch announcement email. Product/feature name: {PRODUCT_NAME} What it does: {PRODUCT_DESCRIPTION} Who it is for: {TARGET_AUDIENCE} Key benefits: {BENEFIT_1}, {BENEFIT_2}, {BENEFIT_3} Availability: {AVAILABILITY} (e.g., available now, rolling out this month) Pricing impact: {PRICING_INFO} Requirements: - Subject line under 50 characters - Body under 300 words - Lead with the user benefit, not the feature - Include one clear CTA - Tone: {BRAND_VOICE}
Analyze Campaign Performance
You are a marketing analytics specialist. Analyze the following campaign performance data and provide actionable insights. Campaign: {CAMPAIGN_NAME} Channel: {CHANNEL} Time period: {DATE_RANGE} Budget spent: {BUDGET_SPENT} Metrics: {PASTE_METRICS_DATA} Provide: 1. Executive summary (3 sentences) 2. Top 3 wins with supporting data 3. Top 3 areas for improvement with specific recommendations 4. Budget efficiency assessment (CPL, CPA, ROAS as applicable) 5. Recommendations for next campaign iteration Be specific. "Improve targeting" is not actionable. "Exclude the 18 to 24 age segment which drove 40% of spend but 5% of conversions" is actionable.
Write Social Media Copy for a Launch
You are a social media manager for {COMPANY_NAME}. Write social media posts announcing {ANNOUNCEMENT} across {PLATFORMS}. Key message: {CORE_MESSAGE} Target audience: {AUDIENCE} Link to include: {URL} Hashtags to use: {HASHTAGS} For each platform, write {NUMBER_PER_PLATFORM} post variations: - LinkedIn: Professional tone, 150 to 300 words, thought leadership angle - X/Twitter: Concise, under 280 characters, hook-first - Instagram: Visual-first caption, 100 to 200 words, includes emoji naturally Avoid: Generic excitement language, "game-changing," excessive exclamation marks.